Humans Have a Shorter Attention Span than Goldfish!!! A new study from Microsoft found that people lose concentration after 8 seconds. The attention span of a goldfish is about 9 seconds. So goldfish now have a higher attention span than humans! Images and Videos are a great way to capture the short attention span of the public and draw them into viewing more information about your products and services. That means Marketing Methods need to change. 72%Ā of customers would rather learn about a product or service by way of video. (Hubspot) By 2021, early adopter brands that redesign their websites to support visual search will increase revenue byĀ 30%. (Gartner) Visual information is preferred over text by at leastĀ 50%Ā of respondents in all categories. (The Intent Lab) 59%Ā think visual information is more important than textual information across categories. (The Intent Lab) 81%Ā of businesses use video as a marketing tool – up from 63% over the last year. (Hubspot) Mobile video consumption rises byĀ 100%Ā every year. (Insivia) By 2022,…
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What’s the #1 Reason Your Business is Losing Customers? Poor Customer Service Research shows that overĀ 66%Ā of customers deal with the first business they come in contact with. AndĀ 70%Ā of people who get voicemail don’t leave a message. So the faster you respond to inquires, the greater the chances you’ll get a new customer. How Long Do Customers Wait? 1.Ā A number of studies cite that overĀ 70%Ā of customers will hang up if the call isn’t answered after the sixth ring. 2.Ā Research from Velaro states that overĀ 60%Ā of customers will hang up if left on hold for one minute after the call was answered. 3.Ā In a survey of over 1,100 consumers, overĀ 63%Ā said they preferred to leave a message and be called back rather than wait on hold. 4.Ā OverĀ 72%Ā of people expect a call back within an hour of leaving a voicemail message. But new customers keep calling around to other businesses during that time. So What Happens After the Call is Answered? Ā According to a study by Marketing Land, overĀ 74%Ā of…
What is the most watched TV episode of all time? M*A*S*H” ā “Goodbye, Farewell, and Amen” (Series Finale) The M*A*S*H* series finale, which aired on February 28, 1983, was watched by over 50 million viewers.Ā Many of you immediately knew the answer. Others were so curious to know that you clicked to read this email. It’s an example of how powerful visual information is. Images in the forms of videos (TV), photographs or live streams will attract people to your website where they can view your products and services. Click image below to view video Videos Get You More Customers! 1.Ā According to Forbes,Ā 90%Ā of customers say videos helps them make buying decisionsĀ andĀ 64%Ā of customers say that seeing a video makes them more likely to buy. 2.Ā Video marketers getĀ 66%Ā more qualified leads per yearĀ (Source: Aberdeen). 3.Ā Cisco has projected that more thanĀ 80%Ā of all Internet traffic will be video by 2021. 4.Ā In a 2018 HubSpot survey,Ā 54%Ā of consumers wanted to see more video content from a brand or business they support. Ā One of…
