The Meaning of Christmas This week we’re not going to present any marketing information, and this will be the last email until the New Year. Holidays have become very commercialized with the focus being on buying gifts. We’d like to remember the real meaning of Christmas. So please listen to the wise words of Linus (video above) when Charlie Brown asked “Isn’t there anyone who knows what Christmas is all about?!” “Sure, Charlie Brown, I can tell you what Christmas is all about,” said Linus. “Lights, please.” And there were in the same country shepherds abiding in the field, keeping watch over their flock by night. And, lo, the angel of the Lord came upon them, and the glory of the Lord shone round about them: and they were sore afraid. And the angel said unto them, Fear not: for, behold, I bring you good tidings of great joy, which shall be to all people. For unto you is born this day in the city…
How Did Black Friday Get Its Name? Black Friday and Black Saturday were the terms Philadelphia Police used in the 1960s to describe the traffic accidents and violence that happened the two days after Thanksgiving. Before Black Friday got its name, it was still basically a shopping holiday. As far back as the 1950s people were calling in sick to work so they could have a four-day weekend. And those people would hit the stores. Businesses soon started to take advantage of the day by offering sales that would also help them get their revenue back in the “black.” It’s become one of the biggest shopping days of the year. Do People Really Get Hurt on Black Friday? Unfortunately the answer is Yes. People have come to expect great deals that day, and seem willing to go to great lengths to get them. One of the worst instances of violence occurred in Little Rock, Arkansas where 312 people were killed, over 2,000 were injured and…
Humans Have a Shorter Attention Span than Goldfish!!! A new study from Microsoft found that people lose concentration after 8 seconds. The attention span of a goldfish is about 9 seconds. So goldfish now have a higher attention span than humans! Images and Videos are a great way to capture the short attention span of the public and draw them into viewing more information about your products and services. That means Marketing Methods need to change. 72% of customers would rather learn about a product or service by way of video. (Hubspot) By 2021, early adopter brands that redesign their websites to support visual search will increase revenue by 30%. (Gartner) Visual information is preferred over text by at least 50% of respondents in all categories. (The Intent Lab) 59% think visual information is more important than textual information across categories. (The Intent Lab) 81% of businesses use video as a marketing tool – up from 63% over the last year. (Hubspot) Mobile video consumption rises by 100% every year. (Insivia) By 2022,…
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